Thursday, January 29, 2015

The Magic 3%


When I was in the music industry, I learned that record companies make almost all their money from 3% of their artists. Once this fact was discovered, it created an evolution of practice in which the record companies would sign restrictive contracts with many different artists, including those who sounded similar to their A listers, in order to keep them out of the distribution loop. *ALL* of the promotional money would then go into those 3% of artists who they were SURE were going to bring home the bacon.

It's a repulsive model, and once we understood what was happening, my friends and I backed away from the industry completely, deciding to go it on our own.

In the vast majority of the business world, it's a similar game. Whether you have a brick and mortar storefront or an online business, your goal is to get as many people in front of your offer as possible, knowing that a tiny fraction of those people will actually be attracted enough to what you have to sell, to a) spend time learning about it, and b) spend their hard earned money on it. 

The way that this has traditionally been accomplished is through Marketing. Whether it's social media or print, telemarketing or word of mouth, Marketing has been the vehicle for promoting businesses, products and services. The very concept of marketing was devised during the rise of the Consumer Economy in Post WWII America, and to a great extent it grew from the work of Edward Bernays, the nephew of Sigmund Freud, who developed the philosophy in which selling became a process of appealing to the 7 Deadly Sins - wrath, greed, sloth, pride, lust, envy, and gluttony. Whether its cigarettes or alcohol, washing machines or cars, marketing firms have perfected the art of appealing to the basest emotions of humanity.

"If you don't buy our product, you won't be as desirable as your neighbor."

Unfortunately it works. And the longer it's in play, the more sordid are the ads we see on TV, as well as all types of programming. Most media has become a form of propaganda, promoting the Lowest Common Denominator (LCD) - the least of all possibilities.

IDEABASH.org presents a progressive concept in marketing, in which we turn the Bernaysian philosophy on its head. We are not interested in selling products for the sake of money; instead we're asking people to support and uplift other entrepreneurs into success. And, by paying-it-forward to just five other entrepreneurs, you will then be supported by *thousands* of others in a resilient  fractal-viral system that empowers people to find and live their passion, creating products and services that add value to the world.

Instead of appealing to the least of our capabilities, IDEABASH inspires people to discover their inner genius, and become empowered entrepreneurs.

Among those thousands of people who support you by purchasing your product or service, you will find that 3% (or more!) of people who have been looking for what you have to offer, and they will be YOUR A-listers, thrilled to have found you, and willing to spread the word about the magnificence you have created.

IDEABASH is an empowerment loop. It is layers and layers of possibilities. If you're looking for a way to build your business without debt, come visit and see how we can work together to create a beautiful future.

http://ideabash.org

Meg Montgomery is the founder of the IDEABASH Entrepreneur Ecosystem, a global community of entrepreneurs supporting each other into success. 

Tuesday, January 20, 2015

How and Why IDEABASH Works

IDEABASH is a New Paradigm Business. 

About 90% of people reading this won't know what that means, and about 10% of the people will be rolling their eyes, thinking "Ugh! that is SOOO passé!"

If you have the patience to stick around long enough for an explanation, you'll learn why the IDEABASH Resilient Network, a viral-fractal growth system, is based completely in the New Paradigm, built with the strongest ethics and advantages.

Just out of college, I worked on Wall Street during the booms and busts of the late 1980's and early 1990s, while pursuing music at night.  


I was at Goldman Sachs for many years, and at one point I was forced to work on a mergers and acquisition deal that put my step-father out of work. Soon after, I left Wall Street forever because the thought of hurting people, for the sake of money, made me ill.

For many years I pursued a music career, but wasn't able to make a living from it as a performer/producer because the music distribution model was also broken; created expressly for the purposes of exploiting musicians and enriching the non-creative "administrators" of the music companies.

I flitted from corporation to corporation, as a software expert, and never lasted long at any one place because I couldn't help sharing my ideas on how to improve the workflow. In reality, corporate America is not at all interested in efficiency.... and I never lasted more than about 18 months at any one job.

One excellent experience I had was working at iVillage.com during its startup phase (it is now a part of TODAY.com). There was so much creativity, and money flying around, and I was fantastically inspired. It was also very different from Wall Street, and it took me a long time to understand the culture, and by that time they were going public.  I recognized the beginnings of corporate culture, and I left.  

When I became a mother in 2003, I decided that I wanted to "work from home." I spent the next 5 years learning about "fear" marketing, a very negative form of marketing developed using the psychology of Edward Bernays, who twisted the work of his uncle Sigmund Freud to fuel the Age of Consumerism. This form of marketing is used to make people feel inadequate if they don't purchase your product, and has been highly successful. It gave me the same gut-wrenching feeling as putting my step-father out of work, and although it was ubiquitous in the business world, I found myself unable to succeed with it.

For a few years, I tried to find success with Melaleuca.com, which promotes itself as a Direct Marketing company, selling products which are nontoxic for your home and body. Every month I purchased about $75 worth of products, and tried get get people to join, but I was rarely successful. The longer I was with them, the more I realized that the products were actually quite toxic, and the growth model was exceptionally pyramid-shaped. The owner of the company earns a percentage of every sale made, and as a member, you only make money by getting more and more and more people to join. After I left, I learned that it was also a Mormon evangelical organization.

Yikes. I had beat myself over the head, thinking that I was hopeless, and I really began to believe that it was quite impossible for a person with ethics to succeed in business.


Then, around 2005, the age of the Social Entrepreneur began to grow roots, a new philosophy which stated that if you set out to help people, you will always find success. I began meeting women entrepreneurs from all over the world who were finding great success in their niche markets.  I developed Women-Money-Power.com to encourage women to become entrepreneurs. I wrote my first book, The Art of Personal Transformation. Then in 2011, I met Lynn Serafinn, author of the best selling book The 7 Graces of Marketing, a no-holds-barred antidote to fear-based marketing, and she became one of the founding members of IDEABASH.

Over the course of five years, I have painstakingly invented the IDEABASH growth model, called Resilient Networking, removing every vestige of negativity, and imbuing it with Love and Gratitude.  It is a viral-fractal growth method, which succeeds for several reasons.

But first, let's define Resilience. I am using the definition given to me by my brother Tad who is an ecological engineer. If Sustainability is balance, replacing what you have taken, then Resilience is giving more than you take, because it's the only way back to balance. In my opinion, this is true in economics as well as the environment.

That being said, here are 10 reasons why the IDEABASH Resilient Network is an ethical, new-paradigm, spiritually-imbued distribution model:

1. Pay it Forward. Each member must GIVE FIRST, supporting other entrepreneurs who joined IDEABASH before them, before they are then supported by members who join after them.

2. Mentoring. Aside from creating and distributing your product, the only work you ever have to do is to find 5 people to join your Primary Community, and you mentor them as they learn how it works and develop their own Primary Community of 5. In fact, you don't even have to do this if you decide to join at the Distribution Membership level, in which IDEABASH does this work for you, but we do encourage people to join at the Community level, and build their own Primary Community. There are webinars, and conference calls, and materials in the IDEABASH Institute to help you accomplish this step.

3.  Keep 100% of your sales. When you sell on any marketplace, such as Amazon or Ebay or Etsy etc, you pay a hefty fee for their services, and you still have to drive your own traffic to make sales at all. With IDEABASH, there is no marketing needed and you keep every penny from every sale you ever make.

4. The Law of 3%. There's a law of business that states that 3% of the people who come in contact with your product or service will become dedicated customers, which is the holy grail of business. That would be about 117 people out of your Grand Community who will be attracted enough to the product or service that you are offering, that they will come back to your website and be hungry for more.

5. Philanthropy. IDEABASH is committed to donating at least 10% of monthly revenue to non profit organizations recommended by our members.

6. Community. The IDEABASH community is a global network of like-minded entrepreneurs who will look out for each other, share opportunities, collaborate, and form alliances to design constructs that shape a beautiful future.

7. Low Cost. Considering what you receive as a member of IDEABASH, including the income and everything listed here as well as the IDEABASH Institute and the social network, the membership cost is extraordinarily low, and will never be raised. It was designed to be affordable for the vast majority of the world population.

8. Guarantee. Our members are offered a money-back guarantee on their membership fees. If, within 6 months, you are not pleased with how your community is growing, you can request your membership fees to be returned, or if you would like to upgrade to the Distribution membership, that will be offered as well.

9. Learn While You Earn! In addition to the existing wealth of resources in the IDEABASH Institute, there will be webinars and conferences with leading experts in every field of entrepreneurship, so that you can learn how to grow your business responsibly, for the long term. We will cover every area of business, including accounting, product development, marketing, social media, joint ventures, investment, and much much more.

10. Excellent, Passive Income. If you offer a digital download as your IDEABASH product, you will enjoy the luxury of passive income, which will give you all the free time you need, and an excellent income to boot, so that you can live your life as you desire. The essence of Freedom.


It's also important to talk about the Foundational Goal of IDEABASH, and the eventual saturation of the viral growth model. My goal is to jumpstart the global entrepreneurial economy, and to expose IDEABASH to at least half the world population.  The way to do this is to use our business income to build community centers where people can learn to use computers, get inspiration and ideas for their business, and connect with people at the local level, and globally. These centers will exist all around the world, in as many places as we can build and staff them. We will also offer scholarships in the most destitute communities. By the time the Resilient Networking model is saturated, in about 50 years, we will have created millions of new businesses and empowered millions of people to use their ideas, skills and passions to make the world a better place. And, we will have eliminated poverty in many places in the world.

Long before that saturation point, IDEABASH will have diversified to help maintain the entrepreneurial economy. In 50 years, the concept of money and income will have changed quite drastically, although we don't exactly know how that's going to happen. As the future unfolds, IDEABASH will be right there, ready to guide the evolution.

http://ideabash.org

Meg Montgomery is the founder of the IDEABASH Entrepreneur Ecosystem, a global community of entrepreneurs supporting each other into success. 



Saturday, January 10, 2015

How to Use IDEABASH to Market Your Business

The IDEABASH Entrepreneur Ecosystem is, among other things, a distribution network for entrepreneurs. 

Many of our members will offer their original products, but there are certain services that work well in the framework. If you are a service professional who works live with several people at once via a YouTube Channel, or Skype, or other digital channel, you would thrive with IDEABASH. If you have a subscription channel, teaching people through podcast or video, that would also work well. But if your business relies on one-on-one interaction, there wouldn't be enough time in a week for you to cater to the community you grow as a member of IDEABASH.

The good news is that for many traditional services, such as travel, real estate, communications etc, there is a way that IDEABASH can help grow your business, and it's purely in the form of marketing. You can put together a digital brochure that describes what you do, and sell it for no more than $5.  Offering a discount to IDEABASH members would fit right in with our business model. There will be a small percentage of people who purchase your product who will be interested in what you have to offer, and contact you for more information. It's a microcosm of the greater marketing world.

Likewise, if you are selling high priced items such as art, haute couture, or rare books, you can do the same thing: create a digital brochure that illustrates what you have to sell, and price it at no more than $5, offering a discount to IDEABASH members.

By participating in our social network and our community, it will boost your Google ratings and expose you to an increasingly large, global community that is dedicated to supporting each other into success.

Take a moment to visit http://ideabash.org to see how you can expand your business in the new paradigm over the coming years. 

Meg Montgomery is the founder of the IDEABASH Entrepreneur Ecosystem, a global community of entrepreneurs supporting each other into success.